MSME sectors adopting to Digital India
The Small and medium Industries in India is a huge sector which contributes 8% to India’s GDP and provides employment to lakhs of people .In recent years this sector has faced many challenges like competition from China and then most notably the COVID-19 pandemic and the subsequent lockdown which brought about set of challenges which was never experienced before and there was no reference point in recent history as to how to overcome them .So many MSME owners have had to unlearn old ways of doing business and adopt to the ‘New normal’
Some of the challenges that the MSME have had, are not technology specific like import cost and availability of raw material but many of them are indeed technology specific. We are truly in the smartphone era in which content is king and content drives the business forward and it would be good for MSME to use platforms like digital marketing to advertise their products to anyone in the world in cost effective manner and have robust IT infrastructure which includes databases through which they can manage the inventories and get in touch with other suppliers around the globe .
Having the Robust and reliable IT infrastructure is basic requirement for any MSME ,however it might not be very affordable to buy and maintain Servers for MSME since they don’t have the necessary competence to manage them and it will definitely be an additional cost which they can ill afford, so they can reach out to Six Circle technologies which has proven expertise in providing range of solutions in both Web and Mobile so that they can concentrate on delivering value to their customers.
Another aspect of Digital solutions is digital marketing .Compared legacy marketing like Print ,Television and Radio the new age marketing needs to precise and concise since the attention span of people has become very short these days .So Digital marketing is the vehicle which can deliver powerful messages directly to the audience at fraction of the cost compared to Television and Print. In Digital marketing the Ads can be tailored to specific demographics ,interests and categories which other mediums like Television and print is not able to do hence it huge saving for companies since they can target only those audience who they would like to target using banners and videos .Six circle technologies has the necessary expertise in digital marketing to help MSME reach out and advertise to their audience so MSME should get in touch with Six circle technologies for their marketing requirements
